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 International Nanny Association
Visit Our Website | 2012-2014 INA Board of Directors May 2012
In This Issue
  • President's Message
  • Making the Leap from Home to Office
  • 2012 INA Nanny of the Year
  • Newborn Care the Specialty

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INAVision is a publication of the International Nanny Association (INA). All rights reserved. The editors reserve the right to edit articles as submitted and reserve the right to publish material accepted for INAVision  on our website or in any other official INA publication in virtual space or otherwise. Photos, letters, arts and story ideas are welcome.

The articles published in this newsletter do not necessarily reflect the views of the INA as a whole; rather, they reflect the opinions of the authors who have written them. This publication is intended to serve those interested in in-home child care by providing a forum for different views on relevant subjects, as well as INA information. The advertisements in this newsletter do not imply endorsement by INA of any particular product or service and INA does not assume responsibility for advertising content.

Copyright 2012 INA
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President's Message
By Susan Tokayer, INA co-president

To all our members who attended conference, I want to tell you how great it was seeing each and every one of you.  To everyone who wasn’t able to attend, I encourage you to start planning now so that you can join us next year in Louisville!

This year’s conference drew a near record number of attendees.  Having a large group is great for a lot of reasons.  With a large group there are more networking opportunities, an increase in energy circulating throughout the conference and more attendees at each of the workshops to ask questions and share ideas.

Since returning home from conference I have been thinking about how close we are as an association to reaching a critical mass.  Now, I don’t know that there really is a way of knowing what that “magic number” is, but it is the point where our membership dramatically increases and we become more self-sustaining. 

Most of us who have owned our own businesses for more than 10 years knew when we reached the critical mass because the majority of calls coming to our office were from word of mouth referrals, rather than clients who were answering an advertisement.  It meant that enough of our clients and nannies were out there in the community talking up our businesses!

It feels, to me, that our association is gaining momentum towards this critical mass.  We now have almost 900 members, and we have grown dramatically in the past couple of years.  This is exciting for so many reasons, but mainly because it means people are hearing our message about what a nanny is, what the recommended background checks for hiring a nanny are, the importance of a work agreement, payroll requirements when hiring a nanny, and so much more.

I would like to ask all of our members to assist INA in reaching that critical mass.  Nannies, please encourage your nanny friends to join our association.  Agency owners, please tell the nannies you work with what the benefits of belonging to this association are, and encourage them to join us. 

With more members we will have a bigger voice and we will be better able to educate the public about the in-home childcare industry.  I thank you in advance for doing your part to help INA reach its critical mass!

INA has made the following JPEG images available to members help spread the word about INA. Please feel free to print the images or share them digitally. The images can be printed front to back on quarter or half sheets of paper or cardstock.  Front Image | Back Image


Making the Leap From Home to Office
By Kative Vaughan, Westide Nannies

Are you considering making the leap from home to office? Consider the following when making the decision: 

Make Sure You’re Ready

Set aside six months to evaluate your business before signing a lease.  During these months, pay close attention to your income and expenses. Create a profit and loss statement at the end of each month by taking your gross sales and subtracting your salary, tax obligations, and all operating expenses – the remaining number is your net profit. Your office rent, at maximum, should be less than 20% of your monthly net profit. During these six months, you can also take the evaluation exercise a step further by setting aside estimated office costs in a separate account to understand how the increased overhead will affect your monthly budget. This will also provide a six-month cushion when you do sign your lease.

Finding the Right Space and Getting the Deal 

The first step in choosing an office is to determine your ideal location and the type of space that will best suit your needs. At Westside Nannies, we look for the ugly duckling in a great part of town. We require an excellent location on a great street that will provide name recognition for our clients. We prefer smaller buildings where we can communicate directly with the owner – they’re often more flexible and are more willing to negotiate for the right tenant. Once we’ve found a space, we’ll negotiate rent and get the unit for far below market value. We then invest in cosmetic upgrades such as paint, molding, and light fixtures to quickly turn the ugly space into a beautiful new office. If you’re not inclined to do the work yourself, consider negotiating with the landlord to have certain improvements made upon signing the lease. Most landlords are willing to fix some minor cosmetic problems or pay for a new coat of paint if it means securing a good tenant. If you’re willing to pay market rate and sign a longer lease, the landlord may even be willing to throw in some incentives to help pay for remodeling or small improvements.

Depending on the condition of the office space, the number of empty units in the building, and the economy, you may also be able to negotiate the rent down further, and I would always suggest trying! If the landlord isn’t budging, consider paying a portion of the rent up front for a discount. Used as a last resort negotiation tool, this can be quite successful. Lastly, if the unit needs considerable upgrades, try negotiating for a free month or two while you ready the unit.

Whatever you choose to do, I encourage you to grow organically. Moving into an office can be a wonderful step for your business, but before taking the leap, make sure you’re ready, choose your space wisely, and secure a deal!


INA 2012 Nanny of the Year  
By Michelle LaRowe, Executive Director of INA

May 3-6, 2012, the nation’s best nannies and placement agencies gathered together in Las Vegas, Nevada, to celebrate 27 years of excellence in an industry they are passionate about: in-home childcare.

Over 200 members of the International Nanny Association gathered at the Tuscany Suites and Casino to increase their knowledge and hone their skills, to polish up on their professionalism. “Unfortunately, the media often portrays nannies as something other than they really are,” says Susan Tokayer, co-president of INA. “By educating the media, parents and the public on what a true professional nanny is, it is our hope that families will make better choices regarding childcare for their children.”

During the event, Nikki Gribble of Bethesda, Maryland, was named the 2012 INA Nanny of the Year (NOTY) award recipient. “Nikki Gribble is a fine example of who and what today’s professional nanny is. An educated childcare specialist with a genuine love and working knowledge of children,” said Becky Kavanagh, 2006 INA Nanny of the Year and INA co-president.  In addition to being the best of the best in her profession, she is of legal working status and adheres to all required state and federal tax laws, a hot topic not only in the political arena, but also in the media.

Nikki Gribble is a graduate of the English Nanny & Governess School and certified professional nanny. Gribble has five years of professional nanny experience, is an INA Credentialed Nanny and has been a member of INA since 2006. She is also a member of ADCAN (Association of DC Area Nannies), the oldest nanny support group in the United States and holds basic water rescue certification through the American Red Cross.

Nikki has carved out a niche for herself in caring for multiples. She was nominated for this prestigious award by her employers who are parents of twins.

As is tradition, this prestigious award was presented by the previous year’s award recipient, 2011 NOTY Marcia Hall, at the annual NOTY Luncheon.

In addition to the 2012 NOTY Luncheon, the 27th annual INA conference included three days of information-packed workshops for all those involved in the in-home childcare industry. Attended by nannies, governesses, newborn care specialists, traveling nannies, nanny agency owners and their staff, as well as industry service providers from all over the world, the conference featured noted speakers including Peter Shankman, founder of HARO; nationally recognized expert in household employment law Bob King of Legally Nanny; and nanny educator, Carolyn Stulberg, of the Alexandra School.

 2012 INA NOTY Acceptance Speech | 2012 INA NOTY Newscast | 2012 INA NOTY Biography 


Newborn Care the Specialty  
With Cortney Gibson, Tonya Sackowitz and Carolyn Stulberg

Newborn care specialty is a popular niche of the in-home childcare industry and, as such, continues to be a source of great interest to INA members. We decided to find out a little more from three experts in the field: Tonya Sakowicz, Carolyn Stulberg, and Cortney Gibson.

When asked about the NCS presence at conference, Tonya Sakowicz had this to say:

“Wow, so many newborn care specialists or those who are looking to enter the field at conference this year!  The sessions were super-well-attended (40+ at several!!) and the attendees were delighted with the offerings.  It is clear the NCS is a growing and vital part of the INA and a big part of the conference draw; it is SO great to see INA take a leadership role in helping guide and train this fast growing segment of the nanny industry.  I would love to see more agencies truly learn about what we do in order to present and market the NCS to clients effectively and for profit.”

We asked Carolyn Stulberg about the importance of recognizing professional newborn care specialists and she responded:

“Newborn care specialist is the fastest growing segment of the nanny industry. What developed from the former British nursery nurse to the often-used American term “baby nurse” is now being recognized as a legitimate professional career.  A newborn care specialist or NCS is not a medical profession, but a skilled specialist. Her job is limited to a designated time frame and deals with only a finite period of a child’s life.

Harvey Karp author of “The Happiest Baby on the Block” has identified the first three months of an infant’s life as the 4th trimester. This is the time of the most rapid growth in a child’s life.  A newborn care specialist is an expert in the total overall care of that time frame. Recognizing the importance of specialized care in this critical developmental stage and the role that the newborn care specialist plays is the job of everyone in the childcare industry.”

Cortney Gibson was asked her opinion regarding newborn care professionals within INA in the coming years and she said:

“The future of newborn care specialists within the INA is very promising. The benefits of INA membership and attending the conference are becoming clearer to our growing niche, which only enhances the INA experience for all of us. With two full days of workshops devoted to in-depth newborn care topics, the NCS track has highlighted the outstanding professionalism and passion our newborn care community delivers. The work of the NCS committee continues to protect and develop our industry with an emphasis on leading the way with high-level standards and practices for newborn care professionals everywhere.”




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