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 International Nanny Association
Visit Our Website | December 2012
In This Issue

  President's Message
  What Not to Wear
  2013 INA Conference Charity
  Part 2: How Will the "Fiscal Cliff Affect Nanny Agencies

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Annual Conference

2013 INA Annual Conference

April 12 - 15, 2013

Hyatt Regency Louisville

Louisville, Kentucky

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INAVision is a publication of the International Nanny Association (INA). All rights reserved. The editors reserve the right to edit articles as submitted and reserve the right to publish material accepted for INAVision  on our website or in any other official INA publication in virtual space or otherwise. Photos, letters, arts and story ideas are welcome.

The articles published in this newsletter do not necessarily reflect the views of the INA as a whole; rather, they reflect the opinions of the authors who have written them. This publication is intended to serve those interested in in-home child care by providing a forum for different views on relevant subjects, as well as INA information. The advertisements in this newsletter do not imply endorsement by INA of any particular product or service and INA does not assume responsibility for advertising content.

Copyright 2012 INA This newsletter may be shared in its entirety.

President's Message
By Susan Tokayer, INA co-president

Susan TokayerA few weeks ago I attended the Association of Premier Nanny Agencies’ conference in Washington, D.C.  The workshops were great, the conference was well planned, and I got to connect with people that I see maybe once or twice a year.

As I was returning to NY on Amtrak, I had some time to reflect on how the conference energized me, and also about all the other organizations that are putting fabulous trainings together, and how this has elevated our industry. Many organizations are providing support and education throughout the country, to both childcare providers and business personnel, and many of them are just a few years old. INA, DEMA, APNA, Nanny Biz Reviews and Nannypalooza are organizations that come to mind, but there are many others out there, including agencies that are providing regular trainings to caregivers.

Our industry has come a long way and it will continue to evolve. It is incredibly gratifying, though, to see that a current trend is education. Obviously, technology has been instrumental in this process, but it is so inspiring to see that so many people in our industry are using the tools technology provides and then doing all the hard work and planning that makes these trainings possible. Thank you everyone who helps put on these trainings!

As I write this, INA is moving full steam ahead with our conference planning for April.  We begin the planning of conference soon after the previous conference ends. But we know, and have always known, that education is one of the keys to a caregiver’s or agency’s success.

We all know the value in creating these platforms for people to learn and the value of keeping up in your chosen profession. Plus, those of us who do attend trainings return to our jobs inspired and excited to use the skills we’ve learned. Okay, and sometimes we feel a little overwhelmed with the amount of information given to us! But that is great too, because so much has been given to us.

I encourage all of you to figure out a way to attend at least one training this year. I know that there is always a cost involved, but what you gain is priceless.

What Not to Wear
By Lisa Baldridge, NCS

Okay, I’m not Stacy London and nobody is going to ambush you and give you $5,000 to spend on a new wardrobe, but budding newborn care specialists may be able to pick up a tip or two about what they should wear when working with clients.

There has been a lot of chatter recently among the newborn care specialists about what to wear on jobs. We have also discussed what to wear on interviews, at consultations, when traveling, when going out with a client, and during the night. Whew!  Who knew it could be so complicated? 

Everyone should always strive to look their best, but it is essential for any professional who wants to convey knowledge and confidence. You’ve heard the phrase, “Dress for Success!”  Well, it’s true! Dressing like a successful person is one step closer to being a successful person.

Although there are many answers to those questions, the overwhelming number of newborn care specialists say that they wear scrubs. Some wear “regular scrubs” when they work at night but have “dress scrubs” for interviews and consultations. There are many reasons why professional newborn care specialists prefer to wear scrubs. Let’s look at a few of them:

  1. They’re affordable. Scrubs sets range in price from $10 to $80 per set, with the average price being about $45.
  2. They give a professional appearance. When you see someone wearing scrubs, you immediately know that they are a serious care professional.
  3. They command respect. I have found that clients, their friends, and family members show me more respect and value my expert opinion more often when I am wearing scrubs.
  4.  They are stain resistant. Many scrubs are a blend of polyester and cotton and are resistant to many stains, namely, poop and spit up!
  5. They are wash and wear. Unless you choose a 100% cotton set, most scrubs don’t require any ironing.
  6. They’re safe. Scrubs have no embellishments such as buttons and zippers that can scratch babies.
  7. They’re comfortable. No explanation needed!

Another popular option for NCSs is a tee-shirt with their company logo on it, paired with either scrub bottoms or black yoga pants. But use caution if you choose yoga pants. “They can be like a second skin and show a little too much,” says Dianna Hughs, newborn care specialist.

Heather Burton, of Phoenix, Arizona, says that, while she does wear scrubs for nighttime jobs with newborns, she prefers to wear a polo shirt and khakis when going on an outing with a client, such as to the pediatrician or on a walk. “Sometimes clients feel more comfortable when I’m not in something that looks like a uniform.”

As for me, I waffle back and forth. I have been in a phase of wearing a logo tee-shirt with either yoga pants or khakis; but I have just purchased scrubs in my business’s new signature colors and have started wearing scrubs again. Also, I work a lot of 24/7 shifts, so sometimes I just need to wear “normal” clothes. Perhaps tomorrow I’ll wear some new, dark jeans and a pretty blouse during the day and then change into my pink and brown scrubs in the evening, at which point I will be watching out for Stacy and Clinton.

2013 INA Conference Charity
By Kellie Geres

As we prepare for Conference 2013 in Louisville, we are pleased to announce the charity for our 28th Annual Conference is Visually Impaired Preschool Services (VIPS). The mission of VIPS is to offer appropriate services to infants, toddlers and preschoolers who are visually impaired or blind, and to their families. The goal is to maximize each child’s developmental potential through direct services, advocacy and community education.

Here is some information from VIPS website (

Children with visual impairments are children first. They need the same types of experiences as other children. They need to have friends, to play in sandboxes, to swing on swings, to go to new places. They need to be part of family routines and activities. Visually Impaired Preschool Services is a Kentucky agency (VIPS) that has been designed to help. We want to help you feel good about your child and to help your child build the self-esteem that will be so necessary for the progress he or she will make.

VIPS provides a variety of programs and services. VIPS staff includes certified teachers who specialize in early childhood education, visual impairment, orientation and mobility specialists, and special education. Several staff members are also parents of visually impaired children. VIPS is led by a dedicated volunteer Board of Directors, who are professionals in the field of visual impairment, medical professionals, community and business leaders, representatives of consumer groups of the blind, and VIPS parents.

Watch for more details on how you can contribute to this year’s charity, and remember that 50% of all raffle proceeds go directly to the INA conference charity.

Part 2: How Will the "Fiscal Cliff" Affect Nanny Agencies
By Guy Maddalone, Founder and CEO of GTM Payroll Services Inc.

With the uncertainty regarding the outcome of the fiscal cliff, there appear to be definite tax ramifications that will impact your clients’ disposable household income and perhaps their buying appetite for nanny services.

Additionally, with the expiring “tax holiday” of the employee social security tax, nannies and other domestic workers will see 2% less in their check (or an average of $600 - $1,000 a year in more taxes based on an annual salary of $30,000 - $50,000), which will likely push their demand up for higher compensation, or perhaps create motivation to work extra hours to make up for this “shortfall.”

For business owners, there are some actions that can be taken to help prepare for these potential events that will help ensure a profit in your agency:

1. Lower your agency’s 2013 sales forecast expectations

2. Prepare for your response to nannies’ possible demands for higher wages

3. Do not commit to large capital expenses such as:
a) Computers or database systems
b) Long-term leases of larger office space
c) Office equipment

4. Reduce or eliminate unnecessary personal travel and entertainment expenses

5. Reduce or eliminate plans for additional office personnel

6. Shop the services you buy for your agency for your vendors’ best prices

By following these actions, business owners will be ideally positioned to handle the negative ramifications that may ensue, or alternatively, reap the benefits of their actions if the impact of the fiscal cliff is minimal resulting in increased client demand.

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